Martin Luther King Jr. Campaign
Myself and a team of designers, created an identity for the Arizona State University Martin Luther King Jr. committee's (January 2021 MLK Day campaign). This campaign has been going on for years at ASU, and every year they come to the design school to seek help from us students. One of the main challenges for this campaign was finding a new unique idea that hasn’t been thought of or done before, for this campaign. We created collateral such as a website, bookmarks, buttons, T-shirts, social media post, and animations for our MLK campaign.
Programs: After Effects, Illustrator, photoshop, and Indesign.
Dimensions: Animation 1920p x 1080p, Bookmarks 8.5” x 2.5”, Buttons 2”x 2”, Website 1280p x 1920p
The Collateral
The process
As mentioned before the main challenge for this project was finding a unique idea that hadn’t been done the years prior. The beginning stage was pitching many different ideas to the committee. We eventually landed on the phrase “Amplify your voice” which then translated to use drafting up many ways to visually represent that.
