Earnest & Humble co.

I worked with a team of designers to reimagine the brand identity of a local coffee start up, Earnest & Humble co. We created brand visuals that celebrated the founder’s African roots. Additional collateral, such as coffee subscription boxes, coffee maker pods, and coffee bags were created.

Programs: Photoshop and Illustrator

The process

The beginning stages fo this project was looking at the clients current brand design. The left image is the original brand and packaging and the right image is our group messing with how their product would look with our designs. The client was very adamant of keeping the brands original colors and logo. The next step was flushing out many of the ideas we had as can be seen in the following images. We messed around with many polar concepts and constantly kept in contact with the client and getting feedback. Once we were getting closer to a more finalized idea it was just a matter of messing with the format of the items.